VALENCIA BAGS NEW BEER SPONSOR!

Spanish LaLiga side Valencia CF took to their publications yesterday to announce that have acquired themselves a beverage sponsor. The club welcomed Cervezas Turia as their new beer sponsor for the next 2 season.

Below is part of the statement released by Valencia yesterday detailing their new sponsorship:

"Cervezas Turia, born in Valencia in 1935, and Valencia CF have reached a collaboration agreement under which Turia becomes the official beer of the Club for the next two seasons."

"The agreement places Cervezas Turia as a Premium Partner of the Club, with wide brand visibility at Mestalla and at the Ciudad Deportiva in Paterna. In addition, both parties will carry out joint actions to bring the Club and the brand closer to Valencianista fans—fans who, like Turia, share the passion and pride for local Valencian culture and a strong commitment to defending and promoting the traditions and history of this Terra de Valentia ("Land of the Brave").

"The agreement was made official at Mestalla during an event attended by Javier Solís, General Director of Valencia CF, and Ricard Gimeno, Head of Marketing at Cervezas Turia."

Photo provided by Valencia Club de Futbol.

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